XINYU MA

INTERACTION & VISUAL DESIGNER

xinyuma1985@gmail.com


 SWING TO CONNECT (2012) (1/5)

SWING TO CONNECT (2012)

Interactive system to connect people in breakout areas

After user and context research in breakout area environments, an interactive system was designed and evaluated.

  MOBILE BANKING(2013) (2/5)

MOBILE BANKING(2013)

Mobile banking app design

This project started with an analysis on the most efficient ways of completing required tasks. Based on task analysis, an information architecture and a set of wireframe were made.

  CRM SOFTWARE (2013) (3/5)

CRM SOFTWARE (2013)

Customer relationship management(CRM) software redesign

This project focuses on improving user experience of the CRM software by providing clear visual structure and improve interaction details.

  GAMIFICATION PLATFORM (2013) (4/5)

GAMIFICATION PLATFORM (2013)

Gamified platform for contact centers and social communities

'PONY' is a gamification platform designed to improve the work experience of contact center agencies and the social interaction within social communities.

This platform translates all gathered data into meaningful and playful interactions.

  BRAND IDENTITY (2013) (5/5)

BRAND IDENTITY (2013)

Design and communicate brand identity

This project focuses on establishing the brand identity for a gamification focused company. The aim is to deliver playfulness through all touchpoints of the brand.